At first glance, most Nike ads can be interpreted as a call for strength, power, and determination.  

Just Do It suggests hard work, focus, and bold action that will hopefully lead to uncommon results. And while I am all for putting effort behind our dreams, I believe Just Do It is more than a call for physical action, it is a spiritual call to listen to our heart—to the Divine within.  

As the wise Yoda from Star Wars once said, “Do or don’t, there is no try.” By eliminating the word try, you make up your mind to either do something or not. You eliminate doubt. In other words, don’t doubt, just do it. And while you’re at it, don’t think, just do it.

To just do something is to live from that intuitive part of ourselves that lives beyond the mind. It is to live and respond from our intuitive and child-like self. Imagine a child looking out a window at the falling snow. There is no need to think about going outside and playing; there is only an inner knowingness that says I want to play. A child just does. 

In this special Q&A, we will look at how we can make our choices from this same place of innocence and Being. For many, this leap of faith will take courage. But you know what I say…do it anyway. Your life will be better because you did.

In fact, let’s just do it together!